Today is the launch of the Still Six Lives campaign.

This campaign is aimed at raising awareness of stillbirth, reducing the stigma associated with it, and arming parents with the knowledge they need to take measures to reduce the risk.

Sadly, Australia’s rate of stillbirth has remained at around six per day for the past 20 years. Still, Six Lives is part of a 10-year national action plan aimed at turning this around.

Helping deliver the campaign is the Australian Government, Stillbirth Foundation Australia, Red Nose Australia, Sands Australia and the Centre of Research Excellence in Stillbirth.

Please support this campaign by sharing this video and other Still Six Lives materials available at http://preventstillbirth.org.au.